Selling Your Ideas

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Being right and having a logical argument do not get you commitment; they merely earn you the right to be heard … and sometimes not even that. In order to gain commitment to any idea, you also have to win hearts and minds.

Delegates learn:

  • How to analyse the target audience – those to whom the ideas need to be sold;
  • How to prepare for the selling process, including connecting with the right individuals;
  • A selling process that maximises the impact of the arguments and minimises the risk of failure;
  • How to support claims with appropriate evidence;
  • Different forms of argumentation;
  • A way to monitor the progress of the selling process;
  • How to handle push-back, questions, and direct objections;
  • How to move from succeeding on a logical level to creating genuine commitment
  • To secure commitment.

Click here to learn more about our other MASTERCLASSES.


In addition to the standard MASTERCLASSES, we also partner with out clients to develop and deliver (if required) bespoke MASTERCLASSES, either Face-To-Face or Virtual.

Please contact us with any questions - email: or call us on +44 (0)1753 415534

YES, I’d like to discuss my thoughts and needs. Click here to book a brief one-to-one telephone call.